Focus - A Compelling CaseThe following terms are used throughout the CREinFocus website.

CRE is an acronym used interchangeably for ‘corporate’ real estate and ‘commercial’ real estate.
Common Area Maintenance (CAM)
Costs required for a tenant’s prorata share of the upkeep of common areas and amenities such as the parking lot, external lighting, trash removal, and street cleaning. “CAM+” includes taxes and insurance.
Corporate Real Estate
Corporate real estate is the real property held or used by a business enterprise or organization for its own operational purposes. A corporate real estate portfolio typically includes a corporate headquarters and a number of branch offices, and perhaps also various manufacturing and retail sites. A number of factors are making the focus of these assets and operations more compelling at both at the individual enterprise level and the broader global socioeconomic governmental level. Some of those factors include: financial performance management, global footprint management, performance filters predictive analytics, roles and responsibilities, big data feasibilities, visualization, cross-company collaborations, economic uncertainties, depreciating assets, workforce age shifts and the list goes on. Synonymous with Workplace.
Design Partner Candidate
One of 60 selected Fortune 500 companies doing business in one of six industry vertical segments: banking & finance; healthcare; communications, information & entertainment; hospitality; manufacturing & distribution; and retail. Ten peers in each of these industry segments have been identified and researched. All 60 will be simultaneously invited to consider becoming a Design Partner customer. The first in each industry segment to partner will become one of six “Design Partners” during this 9- to 12-month Design Partner phase. Those interested beyond the six will be brought on board (in order of reservations) with the completion of the enterprise InFocus SaaS application and our subsequent Scale phase during our second fiscal year. These “Design Partner Candidates” will remain anonymous to our broader audiences.
Pro Forma
In business, pro forma financial statements are prepared in advance of a planned transaction, such as a merger, an acquisition, a new capital investment, or a change in capital structure such as incurrence of new debt or issuance of equity. The pro forma models the anticipated results of the transaction, with particular emphasis on the projected cash flows, net revenues and (for taxable entities) taxes. Consequently, pro forma statements summarize the projected future status of a company, based on the current financial statements. For example, when a transaction with a material effect on a company’s financial condition is contemplated, the Finance Department will prepare, for management and Board review, a business plan containing pro forma financial statements demonstrating the expected effect of the proposed transaction on the company’s financial viability. Lenders and investors will require such statements to structure or confirm compliance with debt covenants such as debt service reserve coverage and debt to equity ratios. Similarly, when a new corporation is envisioned, its founders will prepare pro forma financial statements for the information of prospective investors. Pro forma figures should be clearly labeled as such and the reason for any deviation from reported past figures clearly explained.
Relevant Indicators™
Twelve essential components that together create a valuable set of data that will help change the way people look at their real estate portfolio. Managing these twelve components will, by default, mean that the entire corporate real estate portfolio is managed. The 12 components are: Portfolio Performance, Utilities & Telecom, Property Tax, Insurance, Regulatory, Contract Services, Repairs & Maintenance, Lease Administration, Renovations, Acquisitions & Dispositions, Land Development, and New Construction. See Total Cost of Real Estate™ (TCR™)
Real Estate and Facilities Suite – those people in an organization that are responsible for the organization’s corporate real estate portfolio and its performance. The exact organization of the RE-Suite varies from organization to organization; it may be a single department, or individuals from several different departments.
Specialized Knowledge Platform™
CREinFocus’ product features and deliverables that filter the overwhelming amount of Big Data inside and outside the enterprise related to its corporate real estate – delivering “the right information at the right time to the right people” and improving enterprise financial performance.
Total Cost of Real Estate™ (TCR™)
The aggregate cost of the 12 management and informational components, referred to as Relevant Indicators™ (see above).
Workplace is the physical location where someone works. Such a place can range from a home-office to a large office building or factory. For industrialized societies, the workplace is one of the most important social spaces other than the home, constituting a central concept for several entities: the worker and his/her family, the employing organization, the customers of the organization, and the society as a whole. The development of new communication technologies have led to the development of the virtual workplace, a workplace that is not tethered to any one physical space. Synonymous with Corporate Real Estate.
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